Color: Morning Haze
Audi is embracing its future in China with the launch of a brand new Chinese language market electrical sub-brand known as AUDI that ditches the long-lasting “4 rings” emblem in favor of 4 capital letters – however one factor it hasn’t ditched is AUDI Audi’s horny teutonic long-roof design language.
As you may anticipate from an Audi-issued press launch that claims AUDI is a brand new and distinctive factor that’s completely separate from Audi, it’s a tough and complicated learn. Try this pattern and also you’ll see what I imply:
The primary premium automobile model to enter the Chinese language market again in 1988, Audi was a pioneer. Because it launches its new model AUDI in cooperation with SAIC, the corporate now underlines its declare to this position. AUDI is formed 100-percent by the Audi DNA and embodies “Vorsprung durch Technik” within the period of electrical clever linked autos. The AUDI E idea automobile was collectively developed by consultants from each Germany and China. It provides a preview of three future manufacturing fashions to be launched from mid-2025.
Which – I dunno. Possibly you’re smarter than me and this all is sensible. Regardless, Audi appears severe about this new AUDI factor, and the primary car to debut sporting the brand new nameplate does appear to share within the Audi DNA we’ve come to know, if solely as a result of it’s an AWD wagon and never a extra generically-shaped SUV.
The AUDI E idea, itself
Co-developed with Chinese language auto big SAIC, the AUDI E Idea is about 4.8 meters lengthy, placing it squarely in that BMW 5-series, Mercedes-Benz E-class vary usually inhabited by the A6. Powered by two electrical motors (one at every axle) placing out 570 kW (~765 hp) and 800 Nm (590 lb-ft) of torque to the bottom via “signature” Audi quattro four-wheel drive, which permits the AUDI to rocket from 0-60 mph in about 3.5 seconds.
The idea automobile is supplied with a 100 kWh battery pack that AUDI guardian firm Audi says is nice for as much as 700 km of vary (~430 miles) on the Chinese language cycle. The wagon’s Superior Digitized Platform additionally boasts an 800 volt system structure that permits “super-fast” charging, including greater than 220 miles (370 km) of vary simply 10 minutes.
Electrek’s Take
Audi’s official press launch says that the usage of “AUDI” in lieu of the almost century-old Auto Union rings “alerts each the connection to, and differentiation from, the sister model.” Now, name me cynical, however that appears each complicated and considerably cowardly to me – if Audi desires to promote extra reasonably priced fashions in China below a unique model title, it already has one: Volkswagen.
Creating an AUDI that isn’t actually an Audi is simply weird, and I can’t think about this transfer serving to create the sort of optimistic power that VW and Audi must dig themselves out of bother.
SOURCE | IMAGES: Audi.
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