Ford introduced Thursday that F-150 Lightning gross sales climbed 160% in August. Regardless of the surge, Ford’s gas-powered automobiles and vans nonetheless accounted for 86% of gross sales final month.
Ford Lightning carries EV gross sales development in August
The American automaker bought 182,985 automobiles within the US final month, exhibiting 13.4% development from final August.
Ford’s electrical automobile gross sales rose 28.9% to eight,944 models. The F-150 Lightning accounted for many of the development, with 2,858 models bought, up 160.7% yr over yr.
F-150 Lightning gross sales reached 21,121 via the primary eight months of 2024. That’s up 86% from the 11,327 bought right now final yr.
The Mustang Mach-E noticed modest gross sales development, with 5,341 models bought in August, up 6% yr over yr. Ford has bought 32,167 Mach-Es via August.
Regardless of slowing development, Ford’s Mach-E continues to be edging out the Hyundai IONIQ 5 within the US. Ford bought 32,167 Mach-Es via August, topping Hyundai’s IONIQ 5 with 26,982 models. Nevertheless, Hyundai revealed the up to date 2025 IONIQ 5, which would be the first automobile constructed at its new plant in Georgia.
Hyundai’s IONIQ 5 had a record-breaking August with 4,838 models bought, up 35% YOY, forward of the up to date mannequin, which is able to arrive at dealerships this fall.
Gasoline automobiles nonetheless dominate gross sales amid EV delays
Ford is one in every of a number of automakers pushing again main EV initiatives. The Detroit-based automaker revealed it’s scrapping plans to launch its three-row electrical SUV final month.
As a part of its shifting technique, Ford is doubling down on reasonably priced EVs and hybrids. It’s recruiting former Tesla, Rivian, and Apple workers for its staff in California to develop what it calls one of the crucial environment friendly EV platforms.
The platform will underpin a brand new reasonably priced pickup due out within the second half of 2027. As a substitute of an electrical three-row SUV, Ford now plans to launch a household of hybrid fashions.
Ford’s hybrid gross sales have been up 50% in August, with 16,394 fashions bought. Regardless of Ford’s electrified gross sales development, gas-powered automobiles and vans dominated final month general.
Ford’s inner combustion gross sales rose 10%, with 157,647 gas-powered automobiles bought final month, accounting for 86% of whole gross sales.
Electrek’s Take
By canceling its three-row electrical SUV and pushing again different EV launches, Ford is opening the door for rivals like Hyundai and Kia to proceed grabbing market share.
Kia simply had its finest gross sales month ever within the US, with over 75,200 automobiles bought in August. The corporate stated SUVs and new EVs have been driving development.
The EV9, Kia’s first three-row electrical SUV, continues to see demand within the US. With one other 2,388 fashions bought final month, Kia EV9 gross sales reached 13,874 via August. Kia can be launching a refreshed EV6, which was launched within the UK with an up to date design and extra vary.
Hyundai is one other abroad automaker that topped its whole and retail US gross sales data final month. Later this yr, Hyundai will formally unveil its three-row electrical SUV, the IONIQ 9. It is going to be constructed alongside the brand new IONIQ 5 at Hyundai’s large new facility in Georgia.
Korean automakers are usually not the one ones gaining momentum within the US. The Honda Prologue, Subaru’s Solterra, and others all had report gross sales month in August.
Because the EV race heats up within the US, it will likely be fascinating to see who comes out on prime (exterior of Tesla) over the following few quarters.
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