Honda’s electrical SUV was the fifth best-selling EV within the US after gross sales surged within the third quarter.
As the electrical SUV rolls out to sellers nationwide, the Honda Prologue is successful over patrons.
Honda Prologue turns into the fifth best-selling EV in Q3
The Prologue set a brand new quarterly US gross sales report with over 12,600 fashions bought over the past three months.
Based on Cox Automotive’s newest knowledge, the Honda Prologue was the fifth best-selling EV within the third quarter. Honda bought 12,644 Prologue’s in Q3, topping Hyundai’s IONIQ 5 (11,590) and the Rivian R1S (7,245).
Honda’s electrical SUV trailed solely Tesla’s Mannequin Y (86,801), Mannequin 3 (58,423), Cybertruck (16,692), and the Ford Mustang Mach-E (13,392).
The gross sales surge is spectacular, given Honda didn’t promote a single EV within the US a yr in the past. Together with the posh Acura ZDX, Honda America bought over 15,000 EVs.
Larger incentives and reductions helped enhance EV gross sales within the US final quarter. Based on the report, EV incentives averaged over 12% over the common transaction value (ATP) in Q3, considerably greater than the trade common of round 7%.
Prime-selling EVs in Q3 2024 | Q3 2024 gross sales | 2024 YTD gross sales |
Tesla Mannequin Y | 86,801 | 284,831 |
Tesla Mannequin 3 | 58,423 | 131,975 |
Tesla Cybertruck | 16,692 | 28,250 |
Ford Mustang Mach-E | 13,392 | 35,626 |
Honda Prologue | 12,644 | 14,179 |
Hyundai IONIQ 5 | 11,590 | 30,318 |
Chevrolet Equinox EV | 9,772 | 10,785 |
Chevrolet Blazer EV | 7,998 | 15,232 |
Rivian R1S | 7,245 | 23,399 |
Cadillac Lyriq | 7,224 | 20,318 |
Honda’s Prologue was among the many most discounted. After introducing a brand new Labor Day Seller Money bonus, the electrical SUV featured as much as $14,250 in incentives.
Honda outpaces rivals with vital reductions
Primarily based on GM’s Ultium platform, the Prologue will get as much as 296 miles driving vary. Honda claims it has the “highest commonplace driving vary in its class.”
Regardless of sharing underpinnings with the brand new Chevy Equinox and Blazer EVs, Honda differentiated the electrical SUV by including multi-link entrance and rear suspensions for a extra “sporty” drive.
The Honda Prologue additionally has built-in Google for Wi-fi AppleCarPlay and Android Auto help, which GM not affords.
Honda’s electrical SUV begins at $50,400, whereas premium trims price upwards of $57,900. With all fashions eligible for the $7,500 tax credit score, Prologue costs fall doubtlessly as little as $39,900 (not together with vacation spot).
2024 Honda Prologue trim | Beginning Value (w/o $1,395 vacation spot charge) |
Beginning value after tax credit score (w/o $1,395 vacation spot charge) |
Beginning value after tax credit score (with $1,395 vacation spot charge) |
EPA Vary (miles) |
EX (FWD) | $47,400 | $39,900 | $41,295 | 296 |
EX (AWD) | $50,400 | $42,900 | $44,295 | 281 |
Touring (FWD) | $51.700 | $44,200 | $45,595 | 296 |
Touring (AWD) | $54,700 | $47,200 | $48,595 | 281 |
Elite (AWD) | $57,900 | $50,400 | $51,795 | 273 |
The Acura ZDX can be closely discounted. After introducing a brand new $4,000 conquest money provide on all 2024 fashions, Acura’s electrical SUV featured almost $30,000 in leasing reductions.
Electrek’s Take
With Chevy’s new electrical Equinox and Blazer gaining momentum, it will likely be fascinating to see how the checklist seems on the finish of 2024.
Hyundai can be launching the brand new US-made IONIQ 5 later this yr, which is able to probably assist enhance demand. It options extra vary, a rugged new XRT trim, and a Tesla NACS charging port.
In the meantime, Rivian is coping with provide points, which brought on it to chop its manufacturing objective for 2024. The scarcity is impacting R1T, R1S, and electrical supply van output.
Able to see what all of the hype is about? You need to use our hyperlinks beneath to seek out offers on the Honda Prologue and Acura ZDX electrical SUVs in your space.
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