Rivian has launched a novel renewable vitality matching program for purchases made this 12 months, approaching the heels of the electrical automobile (EV) maker’s newest carbon footprint report.
On Monday, Rivian introduced a brand new program by which it would energy as much as 10,000 miles of driving with 100% renewable vitality when consumers take supply of a brand new or pre-owned R1T or R1S unit by the tip of the 12 months, as introduced in a submit on X on Monday. The producer particulars the plan additional on its web site, including that it’s dedicated to buying 4.8 MWh of renewable vitality certificates (RECs) from U.S. wind and photo voltaic tasks for each automobile it sells between now and December 31.
“Renewable vitality matching permits folks and corporations to assist the creation of extra renewable vitality on the grid, with the tip aim of powering all of our electrical energy consumption from cleaner and renewable sources,” Rivian writes on the net web page. “An identical program is a dedication to measure or estimate electrical energy consumption, and make sure the quantity of renewable vitality we develop, supply, or buy, matches or exceeds the quantity consumed over the identical time interval.”
Let’s make a daring transfer for a brighter future. We’re powering as much as 10,000 miles of driving with 100% renewable vitality whenever you take supply of a brand new R1S or R1T by the tip of the 12 months. Learn extra in regards to the renewable vitality tasks supported by the Rivian group.… pic.twitter.com/Mvpf8PvLmQ
— Rivian (@Rivian) September 23, 2024
Matching will nonetheless apply to homeowners who’re already receiving 100% renewable vitality from charging by way of sources just like the Rivian Journey Community.
This system appears to be the primary of its sort, because it makes an attempt to encourage climate-motivated consumers to make a purchase order beneath the promotion to assist assist elevated renewable vitality developments for the corporate. Whereas it’s not precisely a direct incentive program, it may show to be a superb device for the corporate reaching prospects who’re particularly targeted on EVs for transferring away from fossil fuels.
Rivian additionally shared its carbon footprint report for the R1 Gen 2 final week, reporting that it diminished automobile carbon footprints by 15 % with the up to date EV designs. The corporate can be aiming to launch a product with half the lifecycle carbon footprint because the 2022 R1 line by 2030, and it plans to proceed releasing these carbon footprint stories to measure progress.
In June, Volkswagen introduced an funding of $5 billion into Rivian, in an effort to accomplice on the event of software program and probably a three way partnership to construct EVs. Rivian additionally gained approval to increase its Regular, Illinois manufacturing facility final month, set to assist the automaker put together for manufacturing of the upcoming R2 lineup.
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